Crisis Action Planning

Crisis Action Planning

After a major disaster, 40 percent of all businesses do not recover and subsequently disappear. The question you should ask yourself is: “Do I want to be part of the 60 percent or the 40 percent?” Even if your business survives, how much will it suffer both in relations with your customers and in profitability? If your community is counting on you to provide critical services, how much will your reputation suffer?


Personalized Planning

At JWA Public Affairs, we look at disaster planning as much more than preparing for natural disasters. This is why we have chosen to call the issue CRISIS ACTION PLANNING (CAP). CAP involves defining what a crisis is for you.

JWA can help ensure your organization:

  • Has implemented preventative measures
  • Is prepared to minimize the loss of life and damage
  • Can continue to provide basic services to customers
  • Can sustain essential services
  • Can recover from the crisis

Crisis Action Planning is much more than planning for natural disasters – your planning should also be for issues ranging from a bad press story to a sudden recession as in 2008. In a crisis, your management and leadership processes must be adjusted from business as usual.


Why Do CAP?

JWA makes it easy to get it done. We know that a crisis will occur. It is not a matter of if, but of when. We also know that—human nature being what it is—finding the time, energy, and resources to conduct the planning is difficult. Crisis planning is that item most of us are always “going to get to.” But it is crucial that you plan ahead before it is too late.


How We Help

At JWA, our CAP team has decades of real world experience helping some of the nation’s largest organizations prepare for crisis. We will work with you as part of your team to facilitate your planning and to prepare an individualized, flexible plan that is affordable in terms of time, people, and money. The result will be a leadership and management process to handle any unexpected situation or event.

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